To celebrate Olle's legacy
and his influence on our
we created three new limited-edition Seventy8s.
we created three
by Olle’s graphic designs.
Walk the museum or wear ‘em to your
desk job; either way, you’ll stay inspired.
“Good design is not
just aesthetic – it is
Good design is not
– it is
- Olle Eksell
More About Olle Eksell
In 1946, the newly married couple
Ruthel and Olle Eksell traveled
Drottningholm ship to USA to study at
the Art Center
College of Design in Los
Angeles. In LA and NYC, Olle came in
contact with contemporary designers
such as Paul Rand, Donald
Lustig and Lester Beall. A close
developed between Paul
Rand and Olle that lasted throughout
their lives. They visited each other
frequently and often
ideas and design processes.
Besides being an excellent designer
and writer, Olle Eksell was a
visionary. This can be seen in his book
Design = Ekonomi
(1964) where he in a
clear and elegant way explains the
important relationship between design
In 2011 the Swedish Government
presented Olle with an
Professorship for his significant
contribution to the field
Driven by joy and curiosity, Olle loved
his work and
never stopped creating.